our story

Coffee sourcing


At The Coffee Bean & Tea Leaf, the art of crafting the best tasting coffee requires respecting each individual roast. Knowing the specific origin and roast degree for each coffee allows for intense flavor that can be traced back to its earliest beginnings.


By varying origin characteristics and the roast degree of each coffee, we carefully craft the flavor categories you know and enjoy every day. From Light and Subtle to Dark and Distinctive, we roast perfectly from seed to cup.

flavour facts
  • roast degree

    While the origin characteristics influence the look, taste and smell of coffee, roast degree impacts the final taste.

  • roast process

    The accelerating heat during the roasting process caramelizes the bean, intensifying the flavor and aroma and ensuring rich and hearty goodness.

  • light roast

    Light and medium roasted coffees are milder, and maintain much of their origin characteristics.

  • dark roast

    As coffee is roasted darker, its origin characteristics become muted, which increases the intensity of flavor.

The Coffee Bean & Tea Leaf has been innovating – and growing – since 1963. "Find your Flavor" isn't just words; it's a commitment to our customers and the foundation upon which we operate.

the source matters

We believe that buying from the best estates and small farms leads to the very best coffee. In our search for the finest coffees in the world, we use only the top 1% of the Arabica Beans found at altitudes up to 6,000 feet, which results in a more concentrated flavor.

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our people believe

Many coffee companies claim to search the world for the finest coffees, yet very few do. At The Coffee Bean & Tea Leaf®, our Coffee Master, Jay Isais, goes to the source of our coffee to guarantee it is the highest quality obtainable on earth. The partners who prepare our coffee at every level are extremely passionate people committed to providing ‘Simply the Best’ coffee to our customers. Quality has always been our No. 1 priority, and it will never be compromised.

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From the ship to shore, to the lab where our great taste is born, small batches of our fresh green coffee beans are roasted to perfection and analyzed for fragrance, aroma, flavor, acidity, body and finish. Only when quality is at its peak and our rigorous standards are met is it ready to be shared with you.

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seeking quality wherever it grows

At The Coffee Bean & Tea Leaf®, we travel to small farms and private estates in East Africa, Latin America and the Pacific in search of the very best coffee the world has to offer. We buy only the finest beans where they live, from the most prestigious growers on earth.

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We take into account geography, climate and agriculture, while never forgetting time-honored tradition. The result is a perfect cup of coffee, every time.

GRIND only as much as you need for one cup or one pot of coffee.
CHOOSE the correct grind. Fine for espresso, medium for automatic drip, coarse for French Press.
MEASURE two level tablespoons of ground coffee per six ounces of cold filtered or bottled water.
STORE in an airtight container to protect the flavor and aroma and ensure rich, fresh tasting coffee. Do not freeze or refrigerate.